Breaking: Former Bafana Captain Lucas Radebe Appointed as the New ‘Coach’ in Shocking Announcement

Bafana Bafana icon Lucas Radebe has embarked on an exciting new chapter off the football pitch after being officially unveiled as the Brand Ambassador and Good Energies Coach for TotalEnergies Marketing South Africa. The announcement marks a partnership aimed at strengthening community engagement while promoting positive social impact across the country.

Widely regarded as one of South Africa’s greatest footballers, Radebe built a remarkable reputation through his leadership with Bafana Bafana and English club Leeds United. His influence has continued long after retirement through various youth development and community initiatives, making him a natural fit for a role centred on inspiring and empowering South Africans.

As the newly appointed Good Energies Coach, Radebe will represent TotalEnergies at service stations nationwide, community events, and across digital platforms. His responsibilities will extend beyond traditional brand promotion, focusing on encouraging road safety, strengthening local communities, and using football as a tool to inspire positive change.

Speaking about the partnership, Radebe expressed his excitement about working closely with communities once again. He said the opportunity would allow him to create meaningful impact by promoting safer environments while staying connected to South Africans where they live, work and travel. He added that TotalEnergies service stations provide an ideal platform to engage directly with people during their everyday journeys.

TotalEnergies Marketing South Africa believes the partnership reflects shared values of leadership, authenticity and service. Marketing and Corporate Communications Manager Lesego Funde described Radebe as someone who perfectly embodies the qualities of the Good Energies Coach, highlighting his genuine connection with people and his long-standing commitment to making a difference beyond football.

The collaboration also builds on an existing relationship between the two parties. Radebe previously participated in the CAF Trophy Tour held in Soweto in late 2025, an event that celebrated African football while engaging local communities. That successful initiative laid the foundation for a broader partnership focused on long-term community development.

For South African football supporters, the announcement is another reminder of Radebe’s enduring legacy. While his achievements on the pitch earned him legendary status, his continued commitment to uplifting communities ensures his influence extends well beyond the game.

With this ambassadorial role, Lucas Radebe once again steps into a leadership position—this time using his voice, experience and passion to inspire safer, stronger and more connected communities throughout South Africa.